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In a place that exists because of suffering, the walls exude warmth.Domestic Violence Services of Snohomish County is set to open a new 52-bed shelter next week at a former military site in north Everett.

Giving back has always been a part of the BDA culture. When my best friend and I started the company nearly 30 years ago, we were selling t-shirts out of the back of a van. We were young and inspired to transform the sports marketing industry, but we were also determined to make a difference in the community.

No company or CEO can prepare for the kind of tragedy I found myself faced with two years ago.

Last Sunday, Jay Deutsch, CEO and co-founder of top 50 distributor BDA Inc., appeared on the latest episode of ABC's "Secret Millionaire." Deutsch participated in the show in honor of Susan Brockert, a friend and longtime BDA employee who was murdered through domestic violence in 2011.

The more research I do into corporate social responsibility, the more I find that corporate giving is almost ubiquitous. Everywhere I turn, I find increasing evidence of corporate generosity coming from the largest to the smallest organizations.

As a company, Top 40 distributor BDA Inc. highly values the BDA family of employees. So it was particularly heartbreaking when longtime member Susan Brockert was a fatal victim of domestic violence during a company trip in May 2011.

Jay Deutsch, CEO of Seattle-based BDA, explains how his company faced a tragic loss—and now has a new mission.