Inspired By Tragedy
A driving force behind the BDA Cares Foundation is Susan’s Rock, named in honor of a wonderful employee and a beautiful and caring person taken from us in 2011 — a victim of domestic violence. The message of Susan’s Rock is to be strong for yourself and for those you care about.
Susan was brutally beaten to death by her on-again, off-again boyfriend during a company trip in Kona, Hawaii. BDA employees reported screams coming from Susan’s hotel room, but by the time security broke down the barricaded door, it was too late. While awaiting trial in Hawaii, Susan’s attacker pled guilty to second-degree murder in June 2012. On Dec. 12, 2012 he was sentenced to life in prison.
Susan’s Rock – Stand Strong Against Domestic Violence
|This program focuses on the prevention of violence against women and children by supporting causes dedicated to three key pillars:
Domestic violence spans all socio-economic and cultural groups. The National Institute of Justice and the Centers of Disease Control and Prevention reports that ONE in four women will experience domestic abuse in her lifetime. The ONE is a mother, sister, friend, colleague, business leader, public figure. Susan’s Rock is an invitation to Corporate America to take action and help end the abuse.
|As the world’s leading Merchandise Agency™, we recognize the importance of creating a small token to help communicate the message of Susan’s Rock. A polished purple rock serves as the perfect representation of this movement for several reasons. Each rock is different. Each has been through a tough tumble to reveal both its brilliance and its imperfections. Learning that rock collecting has been a hobby of Susan’s family for generations made our decision all the more clear. Purple, the color of domestic violence awareness, symbolizes courage, survival and dedication. The rocks are a reminder to be strong. A piece of karma to keep or pass on.|
“In 2011, our company experienced the tragic consequences of domestic violence.
Through our shared heartbreak, we looked to one another for strength, and as BDA does
best, we rallied. Susan’s Rock and the BDA Cares Foundation represent our company’s
commitment to take action, stop the violence and make a real difference in the lives of
people in our own community and beyond.”
BDA co-founder and CEO